He gave a speech at a TED conference about the Spaghetti industry. This speech was delivered in 2006. Please watch the video (17+ minutes) and write a response to his thoughts. Please make sure the post can stand alone and be read with out watching the video. Hopefully, your post will drive the reader to watch the video. Things to think about:
- How do other companies compete in this same way?
- If the prices are close - how do you select between 2 products?
- MOST IMPORTANT - Please tie it back to the Chapter 6 work on Market Structure. Which market structure requires that companies compete over something other than price?